August 2010
8 posts
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July 2010
6 posts
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1 tag
OR vs AND: the media brain shift
I was privileged to be in a meeting with some radio execs working on a project and there was a phrase that popped out at me:
“Are you looking for a digital strategy or a radio one?”
The keyword in this if you couldn’t tell is “or”. This one word is perhaps radio’s biggest problem - thinking in or’s.
It shouldn’t be one or the other. It...
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