Nick Kempinski

"I didn’t loose respect for you. I hardly know you. My friends however…"

Sat, 26 May 2012 11:04:27 -0700

“I didn’t loose respect for you. I hardly know you. My friends however…”

- Overheard at concert

"Stop! Look what it says! “Wings"

Sat, 26 May 2012 11:03:51 -0700

“Stop! Look what it says! “Wings””

- Overheard at concert

Transmedia - can't really answer in 140 characters

Fri, 18 May 2012 12:59:00 -0700

I recently saw a tweet from @tMediaStrategy asking “Do you think new forms of #transmedia storytelling will develop? http://t.co/IHuNpQaV”

With media and technology’s rate of advancement and experimentation it’s only natural that I responded a “Yes”. To me, it’s like the mathematical probability of life on other planets.

But then the dreaded follow up tweet “@ethernick what forms do you think will emerge? #transmedia”

Oh crap.

Honestly, it’s a “you don’t know what you don’t know” experience.

So without the 140 character limit, tMedia, I’ll try to blog it out. Here we go.

Say It - Make It

The lines are blurring between fact and fiction. If a story mentions a book, website, twitter account, etc… People will start hunting for it in real life. I know I do.

The moment a story makes any reference to fictional material on the web or otherwise - buy it, make it, register it, use it!

I was watching Girls and saw reference to a twitter account “HannahHorvath”. Did it work: no. Why did I look? Because in the scene I clearly saw tweets I wanted to read, namely something about eating wet bread? Instead I found a fan account without the tweets I was looking for.

I commend shows like How I met Your Mother for publishing The Bro Code and for bringing barneysvideoresume.com and lilysinlabor.com to life.

Right Now

Part of the trend of Social ( which has been the dominant focus from media ) is Real Time. The hashtag is probably the biggest “in your face”, at least from TV. That little faded word in the bottom corner.

The show New Girl doesn’t just show the classic “#NewGirl” they’ll also start highlighting catch phrases that they want like “#schmidtbaby” or “#McMouse” - the idea is to see what other viewers are saying about it right now!

Additionally the Conan App looks to be pretty cool ( although sadly to say as a Canadian I can’t see it in action for myself ). From what I gather it can show time delayed tweets, comments and conversation when playing back older episodes while you watch. See what people are saying at the exact same moment in the show.

I don’t really have a good solution to this one - but I do know that with apps like hootsuite it’s not hard to hire a writer for a day to time delay a few tweets on behalf of a character

The media of real life

This I think is the mother of all.

Taking a look at successful brands, successful personalities, successful stories, they all at one point in time, jump off the page to shake hands and be with real people.

Brands have on the street promotions like that RedBull car always driving around town.

Personalities go to conventions, answer questions, and get filmed by TMZ at bars late at night.

Stories? Take a look at Comic-Con’s, Cosplay, LARP, even Quidditch. These take the stories way beyond anything the original storyteller could imagine for. Participants become the story; they make the story; they evolve the story.

Now is this transmedia? By definition, not directly. But does it have exponential positive influence on the story itself? To allow the story to branch out beyond itself? To give it the material it needs to up the ante in the next instalment? Absolutely!

What's your Sense of Surprise?

Wed, 16 May 2012 13:52:41 -0700

What's your Sense of Surprise?:

I’m taking a quick informal survey to find out your sense of surprise around media consumption. I’m just curious about how it plays into our behaviours and decisions.

Thanks

You gotsta work through the hump to get to the great...

Mon, 14 May 2012 09:34:07 -0700

You gotsta work through the hump to get to the great ideas.

(via The Power of Bad Ideas - Core77)

( via exfm )

Sat, 12 May 2012 15:32:00 -0700

( via exfm )

He looks so serious (via FFFFOUND! | XCKha.gif (245×300))

Sat, 12 May 2012 14:18:03 -0700

He looks so serious

(via FFFFOUND! | XCKha.gif (245×300))

I’d love a supervillain chair like that ( via...

Fri, 11 May 2012 09:51:15 -0700

I’d love a supervillain chair like that ( via rachelfershleiser )

Touché: Enhancing Touch Interaction on Humans, Screens, Liquids,...

Wed, 09 May 2012 10:08:50 -0700

Touché: Enhancing Touch Interaction on Humans, Screens, Liquids, and Everyday Objects by DisneyResearchHub

Sometimes when I read “Since you are a person I trust, I...

Mon, 07 May 2012 13:05:00 -0700

Sometimes when I read “Since you are a person I trust, I wanted to invite you to join my network on …, ” I hear this instead.

Am I allowed to say this?

Mon, 07 May 2012 11:17:27 -0700

Today I came across this article via Chris Brogan, talking about agencies shutting down blogs in favour of other social media like twitter & facebook.

Simply put, a social media presence is far less labor intensive than maintaining a blog. “To do a blog right takes a lot, and we don’t feel like it’s really worth the effort right now,” Weston said.

Brogan’s biggest message is to give Passion

…an agency (and YOU!!!!) should blog about those things you’re passionate about. My dad is passionate about poker. My mom is passionate about proving you can do it if you try.

But I’m not sure that’s entirely the reason.

The biggest question I get from my team is “Am I allowed to say [this]?”. Sometimes it’s because they think it’s racey, sometimes they want to know if it’s on target with messaging, but in most cases it’s because they’ve given a glimpse into who they are and what they are doing.

To share real Passion means to share Knowledge

Something with the longer format, with story telling, has people drawing on their daily lives to engage and connect. But in sharing, you show people what you do, you show people something about the business. You give them a gift.

And here - is where I think the fun begins.

Giving is hard for businesses where ideas are their bread and butter.

In industries outside advertising, I find it hard to explain the Gift Economy and get them onboard that sharing knowledge is a good thing and will help in the end.

With agencies that juggle trade secrets, NDA’s and highly competitive landscapes, I can see the logic that tweets & facebook posts safe - you can’t give away many secrets in 140 characters.

While some are shutting down blogs others are opening doors to camera’s?

I’ve been watching the Pitch. I am hooked. I’m captivated by how much they show to the camera. Is this counter intuitive to shutting down blogs?

If you can’t get a camera crew into your shop - why not turn the blog back on.

HardTimes :: Optical Illusion by zefrank1

Tue, 01 May 2012 09:53:51 -0700

HardTimes :: Optical Illusion by zefrank1

Stay Awake, Julia Nunes by jaaaaaaa

Wed, 25 Apr 2012 18:53:29 -0700

Stay Awake, Julia Nunes by jaaaaaaa

PARAMORE- The Only Exception by jaaaaaaa

Wed, 25 Apr 2012 18:53:28 -0700

PARAMORE- The Only Exception by jaaaaaaa

Make Believe by zefrank1

Wed, 25 Apr 2012 18:24:27 -0700

Make Believe by zefrank1

Burt’s Bees | Music from Nature by Diego Stocco by...

Fri, 20 Apr 2012 13:39:01 -0700

Burt’s Bees | Music from Nature by Diego Stocco by burtsbeesvideos

This is a really cool effect - I’m expecting to soo a...

Thu, 19 Apr 2012 16:16:18 -0700

This is a really cool effect - I’m expecting to soo a commercial or music video playing with it - cheaper than a green screen and post production.

shared from exfm

Wed, 18 Apr 2012 10:01:00 -0700

shared from exfm

Tue, 17 Apr 2012 11:52:00 -0700

shared from exfm

A DRAMATIC SURPRISE ON A QUIET SQUARE by turnerbenelux

Fri, 13 Apr 2012 10:08:26 -0700

A DRAMATIC SURPRISE ON A QUIET SQUARE by turnerbenelux