Every Company Needs a Journalist
Forget the SEO, forget the keyword marketing, forget the rest of the mumbo-jumbo. Here’s the sentence you need to read.
[You need] someone who collects, writers, and distributes news and other information about the company, the industry, the customers, the local area – anything that has relevance…
You need someone to uncover stories.
They won’t fall in your lap. You need to ask the right questions with the right people for the right story. Only a journalist can do that.