Lego Walls make Tactile Campaigns

Take a look at ReThink‘s lego wall. This is awesome!


If you think about the hop-skip-and-a-jump, it’s not much of a surprise that their campaigns involve a very tactile presence. i.e:

  • Molson Canadian Passport Fridge
  • A&W Back to the streets
  • Uber breathalyzer
  • Coast Capital Savings – where the wild things are puppet like costumes
  • Coors Light Slip and Slide