I was privileged to be in a meeting with some radio execs working on a project and there was a phrase that popped out at me:
“Are you looking for a digital strategy or a radio one?”
The keyword in this if you couldn’t tell is “or”. This one word is perhaps radio’s biggest problem – thinking in or’s.
It shouldn’t be one or the other. It shouldn’t be over the airwaves or online. It shouldn’t be mic on or mic off. It shouldn’t be the website or twitter or facebook. It shouldn’t be digital or radio. It should be and.