You can share a URL but hide it behind a question that only insiders can easily answer.
So, for example, you could tweet, “Here’s the source for my world-class chili: http://trick.ly/2L5”. Anyone can go there, but only people who can figure out the clue can discover the site you were pointing to.
But what caught my eye, is I had to scrounge for the answer. I had to goto his website and hunt for the result. I was hooked.
- Can this be done in a facebook or twitter promo?
- Can you use it to have people scouring through a clients website for an answer?
- Can you engage your audience with it?
- Can the hint have you listen for something at a specific time?
I can think of several ways that this particular service can be repurposed to have fun with.
What can you come up with? I’d love to here them.