I just saw this from Seth Godin about a url shortener called trick.ly: You can share a URL but hide it behind a question that only insiders can easily answer. So, for example, you could tweet, “Here’s the source for my world-class chili: http://trick.ly/2L5”. Anyone can go there, but only people who can figure out…

Discover all relevant communities of interest and observe the choices, challenges, impressions, and wants of the people within each network. Don?t just participate solely in your own domains [get off the airwaves]. Participate where your presence is advantageous and mandatory. Determine the identity, character, and personality of the [stations] and match it to the persona…

It makes no sense… Source: https://www.youtube.com/

Want people to go somewhere, and use something new? Pave the road; keep it clean; give it context. Source: https://www.youtube.com/

When top advertising creative directors Googled themselves, they got a message. What was it? Take a look. Source: https://www.youtube.com/