Gary Vaynerchuk has a great break down between radio and online using Howard Stern as a prime example.
It’s all content baby! That’s it that’s all.
I’ve been catching up on Gary’s work, mainly becuase I’m at that time when I’m wondering: What’s my content about? Where can I competently, and passionately through my two cents?
Source: http://garyvaynerchuk.com/